Research On The Development Strategy Of A Management Software Agent Company In Beijing

With the rapid development of Chinese economy,the ever-changing Chinese enterprises are facing more and more management problems,which also makes the demand of management software market more and more prosperous.The rapid growth of Chinese management software market attracted many foreign enterprise management software(such as SAP,Oracle,INFOR,etc.)to set up branches and research and development institutions in China,make the management of the domestic software companies(such as Kingdee,yonyou,etc.)to become mature,but also led to the development of the management software agents,the domestic management software market presents the state of competition is fierce.A Company is a domestic exclusive agent for the sales of INFOR ERP,as well as providing services such as implementation and maintenance.In the face of opportunities and threats which bring by the rapid development of China's management software market and fierce competition,A company,as management software agent,how to use its own resources and market opportunities,to evade the risks of external threats,put forward suitable for the development strategy of A company,this essay is the research topic.Based on this,this article is to analyze and study the development strategy with the literature research method,the interview method,the quantitative and qualitative analysis method.And with the comprehensive utilization of these several research methods,based on the analysis of the development strategy theory,we analyze macro environment(PEST analysis),industry environment and competitive environment in A company's external environment(porter five-force model),and A company's own resources and capabilities.It makes up A company's strategic management framework which based on the analysis about the present situation of internal and external environment,mainly includes:vision,mission,strategic target,strategic positioning,strategic choice,strategy implementation and guarantee system,etc.To the strategic choice,the company strategy is developed through SWOT,EFE matrix,IFE matrix and IE matrix.The QSPM matrix is used to determine the business level strategy of A company,and finally develops functional strategy of A company which as the foundation supports.The purpose of this article is to formulate a development strategy for A company in the base of its internal and external environment,to help it to get rid of its current bottleneck and realize its future development goals.At the same time,we hope to provide some reference for the same type of software industry service agents.