Yunnan YJ Group Resources Strategy Based On The Value Chain Theory

With the development of economy, science and technology progress, people living standard rise, increasing demand for gold and other metal products. For gold production enterprise, the resource is the source of its development, so the enterprise research resource strategy is very important to the development of the enterprise.YJ group is a diversified equity, perfect governance structure for large mineral resources of modern enterprises, the main business scope:mineral resources exploration, mining, mineral intergrowth; Minerals business; Mining right management, etc. Company gold reserves, one-third of the province’s gold output accounts for more than1/2of the province, is a member of Shanghai gold exchange comprehensive excellent, the company has its own brand, provide the market with standard gold bullion, and was the Shanghai futures exchange as the performance delivery gold ingots. So study the resources development strategy is of great significance, not only can carry on the reasonable planning and development for the company’s resources, provide guidance document for the company’s resources development, but also can direct the resources of peer enterprises development direction.Resource strategy is the need of sustainable development of the enterprise, it is in need of social economic development, is the enterprise Fulfill the needs of the social responsibility. So based on the theory of value chain system, the resource strategy of yunnan YJ group study, in the hope of yunnan YJ group can in resources development, reserves and processing in the value chain link to obtain greater economic benefits, reduce the resource risk, avoid disadvantages, improve the occasion, can the advantage position in the fierce competition in the future, so as to make greater contribution to the economic development in yunnan province.Therefore, this article mainly is divided into six chapters to YJ group resource strategy has carried on the thorough research. The first part of this paper is mainly the introduction, the research background, methods and significance of; The second part is relevant literature review at home and abroad; The third part mainly through internal and external environmental analysis, using the method of PEST and SWOT analysis. The fourth part is the main part of the thesis, mainly on the basis of the analysis, to develop the resources of the enterprise strategy; The fifth part is mainly on the implementation of the strategy of resource protection measures are put forward; The sixth part is conclusion.