| With the sustained and rapid growth of economy,people's living standards continue to improve.the tourism market is stimulated,the development of tourism is improved,no longer limited to the traditional ways,leisure tourism obtained rapid development,Self driving tour,RV travel and other emerging and casual ways of travel emerge in an endless stream.With the increase of the self drive tourists and backpackers,camping become a popular outdoor recreation.In our country,camping tourism development is still at the starting stage,especially in the central region,it's more backward,compared with the eastern developed areas.Tourism market is in transition,the trend is becoming increasingly obvious,camping tourism has a strong market demand and huge development potential.Based on this background,this paper aims at the research of Yichun Mingyueshang campground,on the base of the theory of Psychology,marketing and sustainable development theory.With the study of the literature of campgrounds,sum up the advanced experience,then according to market research results,the paper puts forward countermeasures and suggestions for the development of Yichun Mingyueshang campground.Comprehensive data analysis and survey results,the main conclusions of this paper are:(1)The domestic market for camping is still in the initial stage now,relevant laws and regulations need to be further improved.The regional development is not balanced,the eastern developed region is at the forefront,Yichun is relatively backward.But from the view of the natural conditions,traffic,economic,consumption concept and national policy orientation,Yichun has advantaged natural views,hot spring and profound cultural,economic development levels and the living standards are rising year by year,highway,railway,aviation and all kinds of traffic routes are developing at a high speed,local government provides policy support,With all these,Yichun has very good basic conditions.At the same time,along with the change of the development trend of domestic tourism,sightseeing tourism turns to leisure tourism,as a way of leisure travel,the development of campground in Yichun has its necessity.Yichun Mingyue Mountain has a high influence.It's the best choice to build a campground there.(2)The development of Yichun Mingyue Mountain campground should consider including site selection,layout,management,marketing and other aspects of factors.In terms of location,based on Mingyue Mountain area,make full use of the advantages of convenient transportation,perfect infrastructure,rich tourismresources and other advantages.In terms of layout,the functional division should be clear,management area,camping area,activity area,and extension area should be separated.In terms of management,it's necessary to improve the quality of management and service,strengthen education and training,improve camping service;strengthen the daily management of the camp facilities maintenance;make sure the safety at the campground,including medical,health and emergency treatment;carefully organize camping activities.In terms of marketing,learning how to make overall marketing is very important,at the same time,use new media to help make better marketing.(3)In order to ensure a smooth development of campground,guarantee measures should do well.there are several aspects,first,we must stick to the principle of environmental protection,in order to maintain the sustainable development of the ecological;second,the local government should try to give policy support,including vacation system,land supply,lift the roda restrictions for caravans;third,strengthen infrastructure construction,improve the supporting services;fourth,government should increase capital investment;fifth,the cultivation and introduction of talents must be strengthened.Owing to the limitation of the author's research level and research time,this paper has some shortcomings,first,the research data collection is relatively weak;second,questionnaire survey sample has limitations;third,the idea and measures has limitations. |
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