The Application Of System Dynamics In The Financial Evaluation Of Supermarket Investment Project

Since the 1980 s,the supermarket was introduced to China,after nearly 30 years of development,the supermarket has gradually become an indispensable part of people's life.Along with the recent national policy of "two children",in the next 20 years,China will appear more and more consumers,and the supermarket retail market will attract more and more investor's attention,so to give investors put forward scientific and effective decision,we need a reasonable analysis of the economic evaluation of investment projects.Simple project economic evaluation can't effectively explain some questions of the nonlinear relationship,for supermarket investment construction has the characteristics of complex,dynamic and high liquidity.That building dynamic simulation in the supermarket investment project by means of system dynamics vensim software and using the computer to run a simulation to find the supermarket investment internal contact,the problem of supermarket internal factors can't be quantitative can be solved.By the model,the three elements "people,money,machine" of construction project investment can be effective combination,we have the comprehensive dynamic recognition of market research,investment and financing analysis,cost benefit and revenue management in the process of project construction.A better explanation of the internal mechanism of the project investment can bee got by using system dynamics software.Applying the MDRF supermarket data parameters to the model and carrying on simulation on the basis of theoretical research,by running the financial data analyze the economic benefits of the project and the feasibility of the project.At the same time,further modal analysis of the project sensitivity factors get the impact of sensitivity factors on the cumulative net present value after tax,calculating net present value and internal rate of return after effects and finding the problem we need to improvement and attention in the process of actual investment construction,to provide a new method of financial evaluation for supermarket construction project investment decision-making stakeholders.