Research On The Formation Mechanism Of Competitiveness Of Hi-tech Enterprises' Technical Standards

As the industry competition presents a trend of "technology patentization, patent standardization, standard licensing", technical standard competitive strength has gradually become an important thing for hi-tech enterprises. However, our technical standards are still in the primary stage, they are not strong enough to be promoted internationally. Thus, it has certain practical and theoretical significances to enhance the competitive strength of our technical standards. We first analyze the influencing factors of the competitive strength. Then we establish a series of evaluation systems and improve the technical standards based on the evaluation indicators.Based on reading the extensive literature and books, the paper analyzes the definition and the influencing factors of high-tech enterprises' standard competitiveness from the perspectives of externality network, platform and bilateral markets, resource-dependency and other related theories. The paper discusses that technology and market advantage are the main factors which can impact competitive strength of technical standards. By analyzing the two stages of standardization, this paper points out that the technical standards competition is a dynamic process and the influencing factors of competitive strength of technical standards vary. On the first stage of building the technical standards, technology is the main source of their competitive strength. Technology not only influences the smooth formation of the standards, but also defines the standard's market prospects. During the industrialization stage of technical standards, the key factors which can influence the competitive strength of technical standards lie in establishing a complete industrial chain at the lowest cost and integrating the enterprises' resources. At this stage, the patent alliance integrates the heterogeneous resources and reduces the costs through licensing the combination of patents, which can bring some competitive advantages for the technical standards industrialization. But in the stage of promoting the technical standards to the market, the key factor lies in seizing the high command of competition in the market. On the one hand, technical innovation and marketing strategies can expand the users' scale by meeting the innovation needs of users. On the other hand, they can attract manufacturers to enter the platform by improving product abundances and solving the technical standard platform problem of "chicken and egg".Finally, by building the framework of "technology-market", the paper investigates cases of the H.264 standard and TD-SCDMA standard. Based on the in-depth analysis of TD-SCDMA and H.264 standardization process, the paper demonstrates the proposed theoretical framework. The results show: first, the dominant role of technology and market varies in different stages of technical standards; second, in the construction phase, technology advantage dominates the standard's competitive strength; third, in the industrialization phase, the dominant factors include market and technology. Combining the role of technology and market can bring about the final victory of technical standards. This study of the technical standards for competitive strength is an effective supplement for our research, and it has some reference value to enhance the competitiveness of technical standards.