A Study On Partner Choice Of Green Agricultural Product Alliance Based On Technical Standard

Along with the rapid development of Chinese economy, many ultimately historical changes have taken place with agricultural economy in rural regions. The developing phases, marked by shortage of goods and focus of quantity have ended. At present, Chinese agriculture has entered a new stage of development, from the number of constraints on supply and demand of agricultural products to the constraints on the quality, from quantity of agricultural products to the rural economy by pursuing economic efficiency. This change urges requirement to upgrade the level and quality of agricultural development to enhance agricultural competitiveness by standardization in the market. High-class green agricultural foods have a vast market prospects. So the modernization can not come true without high level technical standards of agricultural goods. The study will focus on the technical standards in agriculture. I will use the method of systems analysis, integrating study the partner choice of green agricultural alliance based on the technical standards. The topic should be theoretical, practical and forward-looking. The article is divided into four chapters.Firstly, the article introduces the background of this topic. Then I distinguish a clear definition of the research object and issues in my study. Then the literature review appears in the second chapter.I put forward to point out what influence the partner choice in strategic alliance based on technical standards according to the system analysis of the developing market environment of green agricultural products in chapter three.In the fourth chapter, I explore the strategic orientation and how to get competitive advantage for the strategic alliance of green agricultural products. The growing strategy of establishing the organization is discussed in the following part. Then I advance the strategic assumption to found distribution alliance, service alliance and production materials alliance surrounding the process of producing, distribution and procurement. How to construct the index system is discussed in the chapter as well. I use empirical method to validate the index system and the AHP.I discuss the brief conclusions, the innovation points, the limitations of the study and the future research directions in the end of the study.