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The Marketing Team Management Of Huadian Zhengzhou Machanical Design Institute

Posted on:2017-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:F S ZhangFull Text:PDF
GTID:2349330488459545Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
The tide of globalization and comprehensively promote the era of knowledge economy, many business organizations has the team management mode as the organization and management of effective coping style is organization methods to promote enterprise innovation, product and service quality, increase employee and customer satisfaction, cost reduction.Through the comprehensive analysis on the problems found and resolved, guide future work of Hadean machinery marketing team management method and management mode for a promotion theory guide practice, let Hadean Machinery Institute of marketing management thereby can be improved to a new level, and more high. Through objective analysis of Hadean Machinery Institute of marketing team, clarify business focus, rational allocation of corporate resources and scientific evaluation of marketing team, promote blue chip marketing team construction, better improve Hadean Machinery Institute of business performance, to ensure that the customer's long-term interests.If you want to achieve the Hadean mechanical 45 development strategy, must be established marketing team, hiring professional marketing staff, to optimize the process management, strengthen the management and control of the marketing team and improve the assessment and incentive mechanism. By Hadean machinery marketing team existing problem and reason analysis, design the Hadean Machinery Institute based on marketing strategy and marketing organization and personnel system, team quality and management system, team incentive and evaluation system. To develop the implementation of security Hadean Machinery Institute marketing team management. First is the safeguard the implementation of performance management, excellent team culture, fit the actual target, excellent team members, welcomed the leadership, good communication mechanism, incentive mechanism of scientific, reasonable team structure. Main marketing team comprehensive security: building organizational structure matching, build team spirit, create marketing information system, establishing the interaction mechanism of communication open, creating a learning culture, strengthen the marketing talent echelon construction.
Keywords/Search Tags:Marketing team, management team, quality team, motivation
PDF Full Text Request
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