The Study Of Foreign Trade Strategy Of SL Co., Ltd

In recent years, Chinese electronic product market have been deeply impacted by the increasing RMB currency exchange rate and Chinese labor cost, the downturn of Europe/U.S/ Japan market, the rapid development of electronic commerce market. All the factors challenge the traditional foreign trade, it makes such company have to find out another way suitable for current times to survive. Due to the limitation of electronic components marketing and technology ability plus currency appreciation, the companies of such industry have to face to a lot of difficulties. Therefore, find out a suitable business strategy is possible and realistic for all the companies.SL Co., Ltd is a typical representative of local private company which has been focus on electronic products foreign trade for over 10 years. In this article, we analyze the business strategy of SL Co., Ltd as an object to research, by using the method of theory which combine with the actual.Firstly, this article use PEST analysis method to introduce the macro environment which the company is facing to, including political environment, economic environment, social environment and technical environment. By using Michael Porter’s five competitive forces model and strategic group diagram, analyze the industry environment of foreign trade. Secondly, through internal analysis, find out the company’s core competitive advantages good resource integration capability and strong capital reserve, also main disadvantages weak sales and technical capability. Thirdly, by using SWOT analysis matrix, research four optional strategies respectively, then finalize the resources integration as their business Strategy for their foreign trade, also make a 5 years foreign trade business target. Finally, draft the overall requirements of strategy implementation and control.