Case Study On Capital Operation Mode Of Mengniu Group

Private enterprises are playing an more and more important role in the economic development process, the key issue is how to promote better and faster development of private enterprises. As a typical private enterprise, Mengniu Group established in 1999 which achieved a rapid transition to a private enterprise internationalization of large enterprises through 17 years. The achievement of Mengniu Group has become the dairy industry model among a lot of Chinese private enterprises at the same period. Mengniu Group developed quickly from a small enterprise to Mengniu Group, not only the reform and opening up, rapid economic development, macroeconomic policy support and other support large environments, but also benefit from an effective means of power of capital market development, through mergers and acquisitions to grow business scale.Through the study of Mengniu Group's capital operation mode mainly by the case study. Firstly, analysis the capital operation course of Mengniu Group,and summaried three major capital operation mode from the establishment of Mengniu Group. Secondly, expounded three classic capital operation model,including:virtual joint model?gambling agreement model and trade sale merge model.then analysis the three models' framework?operational processes and results. Then we analyzed the risk of capital business model and countermeasures Mengniu Group faced. Finally, we combined the capital operation of Mengniu Group to give the suggestions for private enterprise capital operation other private enterprise may use. Under the background of this era of capital, this research analyzes and concluded the Mengniu Group's capital operation mode, and want to provide a reference for domestic private enterprises during development.