Investigation On The Cost Control Strategy Of X Electronic Commerce Enterprise

In recent years,with the development and popularization of internet technology,a large number of small and medium e-commerce enterprises have sprung up and grown rapidly.However,many e-commerce businesses,especially small e-commerce enterprises have difficulties to make profit,and some may even bankrupt.One important reason is that most enterprises usually only pay attention to the development advantages of e-commerce,but easily ignore the cost control.In this regard,this dissertation will take X e-commerce enterprise as an example for investigation.This dissertation will use the method of literature review,empirical investigation,inductive and deductive reasoning method,comparative analysis,etc.,to analyze the company's organizational structure,daily business process,cost structure and cost control situation.The problems of the cost control of this enterprise will be identified and the reasons will be investigated in depth.In order to solve the problem,this dissertation aims to study the cost control experience of the current small and medium-sized e-commerce enterprise,and propose a strategy to improve the cost control of X enterprise from the following 6 aspects: procurement cost,sale cost,logistic cost,management cost,technology cost,and the cost of the support system.This research also aims to seek common ways to reduce the cost and improve the efficiency for small e-commerce enterprises companies,in order to obtain the relative competitive advantage in the fierce competition in the era of meager profit.