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Research On Sports Tourism Resources Evaluation Of Changsha-Zhuzhou-Xiangtan District Based On AHP

Posted on:2017-05-11Degree:MasterType:Thesis
Country:ChinaCandidate:J L XieFull Text:PDF
GTID:2349330485964963Subject:Business Administration
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From the promulgated of No. 46 document by the state council in 2014 to the Sports BBS of Boao BBS in2016, all show that the sports industry has rose to the height of national strategy. Sports industry has received the unprecedented attention and has become one of the most potential industry. Sports tourism resources is the important cornerstone of the development of sports tourism industry, to evaluate it is in order to better development and promote the prosperity of the tourism economy.Sports tourism resources evaluation is investigating the sports tourism resources and the basis of planning the deployment of work, also is one of the medium and long term planning and deployment of scientific basis sports tourism, and is of great importance to scientific management and improve comprehensive effect. The sports tourism resources evaluation of changzhutan district has not only has the practical significance for reasonable planning and development of sports tourism resources of the region to provide decision, but also has the theory significance to perfect theoretical system of sports tourism resources evaluation.Based on the reference of national tourism resources evaluation standard and related scholars on the basis of research achievements, combined with the expert opinion then build the sports tourism resources evaluation index system and evaluation model. On the basis of qualitative analysis of the sports tourism resources in changzhutan district, using the evaluation index system to evaluation the sports tourism resources in this area. Using the method of questionnaire investigation and the AHP analysis method to evaluation and the evaluation results shows that: the evaluation value of sports tourism resources in changzhutan district is 6.4481. On the basis of sports tourism resources evaluation standard of hierarchies, it can be classified as the third level. It has show that sports tourism resources in changzhutan district belong to the superior level of sports tourism resources and it has a certain development value and significance. However, a lot of problems exist in the process of development. Such as lack of characteristic, sports infrastructure is imperfect,sports tourism service level is low and so on. Finally put forward some suggestion for reasonable development of sports tourism resources aimed at these problems.
Keywords/Search Tags:Changsha-Zhuzhou-Xiangtan district, Sports tourism, The sports tourism resources evaluation, The AHP analysis method
PDF Full Text Request
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