Study On Localization Improvement Of PPG’s Corporate Culture In China

As the soul of an organization, corporate culture is the key to a company’s competitiveness. Since China’s reform and opening up in early 1980s, a large number of foreign companies have established presence in this promising market. Along with advanced technologies and products they brought to the Chinese market, they have also introduced forward-looking business culture. Nevertheless, with increasing localization of multinational companies, they are facing with challenges from difference between western cultures and the traditional Chinese culture, which impacts the growth of the organizations.In this thesis, the author conducted a study on the localization process of PPG’s corporate culture, a world leading coatings supplier. In the first part of the thesis, he introduced the concept and related theories of corporate culture and quoted previous research on this topic. The highlight of the thesis is a case study of PPG’s corporate cultural localization, in which the author analyzed the problems existing in the company’s current culture by conducting chart analysis, telephone interview and questionnaires. In the end of the thesis, solutions and improvement strategies are proposed to address these problems.As a veteran employee who has been working with PPG for 17 years, the author combined theoretical analysis and on-site case study in a bid to search for the right path that PPG can adont to localize its American-style corporate culture in the Chinese market. The esearch will be instrumental to the company’s building up a pluralistic culture and work force. The author also put forward many innovative solutions such as advocating diversity, enhancing the role of the communist party in multinational companies, encouraging personalized localization, etc.