Jin Baiwan Catering Business E-commerce Operations Research

As the internet continuing to expand its coverage, e-commerce become a business form that cannot be ignored in modern economy. From the start of circulation, the traditional industry continues to suffer from the impact and influence of e-commerce model. The traditional catering services become to an e-commerce industry in recent years. Many foreign companies, whose management practices and information technology are in high level, implement the e-commerce model first. Since the reform and opening up, foreign restaurant group entering the country, not only exacerbated China's catering market in competition, but also bring advanced management mode for us. China's catering and beverage industry companies are also constantly sum up their management experience and improve their management level, and the level of information. Facing with the new e-commerce market, many domestic large-scale and strength of the restaurant groups have already done into such preparations. By studying e-commerce operations of Jin Baiwan Restaurant Group, we intend to provide some experience for other traditional catering and beverage companies in implementing e-commerce.Firstly, we use the literature review method to review the current research situation of China's e-commerce development, analyzing the current implementation of China's catering industry of e-commerce. Second we analysis the development of the external market environment and conducted a comprehensive analysis using the SWOT analysis. Third on the basis of the above analysis, we researched the current issues ofChina's e-commerce, and then analyzed the definite situation of the operations of Jin Baiwan Restaurant Group. At last, we discuss the risk controlling.In this thesis, Jin Baiwan Restaurant Group as the research object, we applied case analysis on Jin Baiwan Restaurant Group's e-commerce operation. The analysis includes:strategic of Jin Baiwan e-commerce operations, operating philosophy, operating mode, and practice operations. On the basis of analyzing Jin Baiwan Restaurant Group e-commerce operations we generalized the implementation of China's traditional catering business e-commerce.