Internet Product Operation Strategy Analyze Of N Company

As the domestic Internet environment becomes more mature,domestic policies and the environment have a positive impact on the development of the video industry.This thesis will do an internal review through the analysis of the industry in which N Company is currently located: including Product competitiveness analysis,analysis and research of new media channels,research on target users and how to make the most effective market investment,and combine the consumer psychology,marketing,and enterprise that I learned during the Jiaotong University Antai MBA.The strategy and other knowledge to solve the problem of N company's operation strategy of pulling,promoting and retaining in each new media channel to complete the research.The first chapter of this thesis is an introduction,which mainly introduces the background of the research,as well as the product introduction and product description of the target company.The second chapter is a theoretical review,mainly introducing the theories and methods used in this paper and the macroenvironmental analysis.The third chapter introduces the background,development history,current situation of the research enterprise and the problems existing in the Internet operation.The fourth and fifth chapters analyze the problems of pulling new,promoting and retaining.The sixth chapter proposes solutions for pulling,promoting,and retaining,and proposes profit-making plans to help solve the problem of high operating costs.The conclusion part summarizes the strategies and ideas proposed in this paper,and proposes the direction for further research in the future.