Analysis In Development And Issues Of Private Banking Business In ZX Bank Zhengzhou Branch

It has been ten years that the born of private banking in China since 2007.with the fast development of Chinese economy and high potential number of great net value client,commercial banks put more efforts on the reforming of private banking.With the support on the private banking,it has become the main source of profit contribution in banking business.ZX bank Zhengzhou branch establish the private banking business in August 2013 and it has made significant progress and market share is growing steady,which is playing a more and more important role in Zhengzhou Branch.However,with the more and more competitive private banking market,ZZ branch is facing the problem of how to found the scientific customer relationship management system,satisfy the needs of private banking customers,improve their competition,and hold the dominant position in the market.This article,as the base of the theory of customer life cycle and customer value,investigates the customer relationship management by the analysis of the condition of the customer relationship in Zhengzhou Branch.It analyses the problems in the area of costumer relationship,for instance,the loss of costumers,the lack of classification of costumers,the less support of inner system and human resources,dissatisfaction of customer needs due to the current product and service,and so on.This article comes out with the strategy of improving customer relationship which are the well maintenance of life cycle of client,establishment of credit system,improvement of the inner management and costumers centered service system.The outcome of this article is able to provide the path and solution of improvement of the relationship in costumers and the competition of private banking in Zhengzhou Branch.Besides,it also provides the reference for the like business in terms of how to improve their management in high value customers.