The Predicament And Countermeasures Of Digital Cable Product Operations

The digital cable TV is not only an important entertainment tool for people, the more shouldering the national policy propaganda mission, the cable operators is an machine safety broadcast Structure.Becaues the digital cable television product operation is not mature, many users began to abandon the use of digital TV, select other platforms to provide the product as a living room entertainment tool.The author uses the opportunity of practice, enter Shenzhen cable digital TV operators(Shenzhen Print-Rite video Limited by Share Ltd) to internship for eleven months. During the intership period,I have interview wiht a large number of digital cable television practitioners, understand the pattern and status of digital cable TV products Shenzhen operations. Through the method of questionnaire investigation,I have survey on the user's viewing behavior, the satisfaction of Print-Rite hardware and software product, interaction design perception and content updates,make on a request to do a quantitative understanding for request. From the user's perspective, analysis of Shenzhen cable digital TV products currently operating status and problems,then put forward feasible suggestions and related countermeasures. This study for the future study of cable TV products operation has certain reference value, in terms of practice, the research in the study of the problems and put forward countermeasures for domestic digital cable TV products in other parts of the operation has certain reference significance.