Research On The Development Strategy Of LB Cable Group

LB cable group is one of the large number of cable production enterprises in China, which has more than 30 years of history and also experiences the ascending from low-end to high-end. In the process of evolution, LB cable group can not avoid the accumulation of the a series of problems. With the increasingly complex market environment and market competition, these problems have emerged and break out, leading the LB cable group entered into an unprecedented predicament.LB cable group’s history and status quo has both its unique personality colors and common features of cable production enterprises, a distinct family characteristics, in addition. This paper aims at the analysis and research of LB cable group to explore the existing problems and the causes, and puts forward feasible strategies to solve the problems and strategies, and provide support for the management and decision-making of LB cable group.Around the topic, this paper mainly uses the following research methods:Firstly, analyze and compare the current situation of the development strategy of China wire and cable industry, find the experience and problems of the development strategy of wire and cable business;Secondly, use PEST model and five forces model theory to analyze LB cable group’s external environment, finding out its market positioning;Thirdly, through the development process and value chain analysis of LB cable group, explore the current status of LB cable group’s enterprise development, and find the advantages and disadvantages of its existence and its causes, and the impact on the development of enterprises;Fourth, using Potter SWOT matrix theory, in-depth analysis of the internal advantages and disadvantages, and the opportunities and threats of LB cable group, explore the development strategy of LB cable group.After using the above research methods, combined with the LB cable group’s enterprise development goals and current situation, this paper puts forward the development strategy and competitive strategy of LB cable group, and puts forward the safeguard measures for the implementation of the strategy.