The Research Report On Financial Product Of Bank Of Tianjin

Now the economy of nation is rapidly developed, which is making people more and more wealth. Common high interest deposit has been unable to meet the demand for wealth investment. Meanwhile, a variety of financial instruments has gradually entered the vision of ordinary people with the development of the economy. This brings a certain pressure on bank deposits. Introduction of bank financial products, not only can make it better to maintain the traditional bank customer relationship, but also for the expansion of high-end customers. Which bring a good intermediate business income of commercial bank.Since the establishment of the first city commercial bank in 1995, there have more than two decades years history. During the development of these two decades, city commercial banks continue to learn from advanced banks. Through the reorganization and restructuring of assets and other optimization process, they have constantly improved the development of urban commercial banks. And now every city has its own city commercial bank, which is true. Each city commercial bank has its own management features to fit to the local economic development. Their local economic development has had a profound impact. There are many better city commercial banks that are well developed, such as Bank of Beijing, etc. Bank of Beijing has successfully listed on the A shares. And this year Bank of Tianjin also successfully listed H shares. Bank of Tianjin as the country's only company to benefit from the construction of five major national strategic superimposed City firm. In a complex financial environment, the exact location and determine their own development strategy is very important. In the face of the increasingly perfect public financial market environment, the use of their own advantages to quickly attract customers will become very urgent. This research takes Bank of Tianjin financial products demand, marketing and brand building as the center of the bank, the Bank of Tianjin to obtain comprehensive financial products in the current market demand. According to the research results, find the factors restricting the development of the brand shaping factors, financial product design and marketing factors, and the factors restricting its development, and enhance the competitiveness of the brand in terms of product marketing and asset management plans are proposed to enhance the competitiveness of products development strategy.