G State-owned Bank Chengyang Branch Bank's Personal Wealth Management Products Market Demand Analysis And Countermeasure Research

Compared with western countries,China's personal financial markets started late.But with the high speedy development of social economy,people's standard of living has been made progress.And with the rising of personal wealth accumulation,China's Personal financial market is growing rapidly,and has nurtured new economic growth points for our banks.Against this background,the analysis about the modern personal financial markets,not only can provide some reference for personal financial planning,but also provide reference for marketing financial products.And it can increase profits for banks,promote this markets have a orderly development.In this paper,we will find the universality and the law of development of personal finance service of the bank through the research of the domestic and foreign personal financial management and the analysis of the relevant theory.At the same time,this article will also take the specific location of Chengyang Qingdao and financial institutions G state-owned banks as the research objects.With the relevant theory and specific research results,the article want to find out the specificity of region and the G state-owned bank,to develop a marketing plan based on customer requirements.To achieve this objective,this article will use the literature search method to collect a number of relevant documents,ans to know the specific information of the professional theory and the Qingdao branch;the market investigation method will help me to grasp the situation of financial products sales market and through the SWOT analysis method I can analyze the advantages,disadvantages,opportunities and threats of the bank.China's personal financial market has very large development potential.This paper want to take Chengyang branch G state-owned bank as an example to carry out some research.The study will help our bank to provide customers the appropriate financial products in Chengyang,and to provide suggestions for the further development of the branch in Chengyang.At the same time,we hope to provide a reference for the development of China's current personal financial market,and promote the business of the China's personal financial market.