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Investigation On Strategic Marketing Of "Private Bank Of G's" Financial Products

Posted on:2018-09-09Degree:MasterType:Thesis
Country:ChinaCandidate:M X LiuFull Text:PDF
GTID:2359330515969544Subject:Business Administration
Abstract/Summary:PDF Full Text Request
According to the extensive development of the current financial business,financial service system has been changing.For commercial Banks to private,need different kinds of financial business activities to ascend,and also discusses the problems which need to be specific,reasonable to strengthen the construction of network financial mechanism,better promote financial services.In the basic of private Banks,the new product marketing strategy research,this article obtains from the market demand,all-round innovation,better promote the development of new product marketing strategy.Through private Banks,to provide basic results in the updating of information technology,new product marketing,and network service are constantly perfect,at the same time also need customer to query the related business,find can expand their business space,correctly deal with the problems existing in the current business,private Banks in G branch of the sustainable development of the new product marketing operation,and can in the fierce competition,strengthen the basic common sense,the Internet business competition mechanism to improve effectiveness.Private Banks,new product development G branch marketing has become a necessary condition of G branch development,but also become the necessary direction of giving full play to the advantages of G branch.This way can be linked with previous financial platform,promote the richness of the network system,better provide the advantage of Internet Banks,the private bank sustainable development as the theme of the continuous attention.Based on G branch as the research object,this paper discusses the private bank G branch new product marketing,business development as the breakthrough point,combined with the development trend of present private bank new product marketing,develop private banking business development plans and measures,make better G branches of private banking business development,further enhance the competitiveness of the private bank G branch,the unbeaten position in the competition.
Keywords/Search Tags:G branch, Private Banks, The new product marketing
PDF Full Text Request
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