Analysis And Practice Of Business Opportunities In The Service Market In The Internet Era

With the increase of the quantity of private cars in our country, the automobile market is entering the period of rapid development, which has brought a lot of market opportunities. Although automobile after-sales market in our country has many problems, such as a mixed enterprise qualification, lack of regulation and supervision,lack of service awareness etc., but undeniable is that it is due to the existence of the problem, give the more emerging enterprises to enter the automobile after-sales market opportunities, introduced by foreign auto parts retail model earn enough eyeballs.Internet and the popularity of mobile Internet technology, the network of shopping and020 local service industry. At present, China's Internet shopping in Internet users in the penetration of the Internet shopping has become an irreversible trend of consumption,and 020 local living services as a branch of the network shopping, but also has a broad development space.This article network era automobile service market after a comprehensive analysis of its existing business opportunities, and hands-on practice. Founded by itself in auto aftermarket, car is superior enterprise business planning, operation mode and the problem in the enterprise development carries on the analysis. Elaborates the concrete is divided into five parts:The first chapter is the introduction part, elaborated the paper selected topic background and significance, the research train of thought and framework, research methods and possible innovations and shortcomings.Chapter ii automobile after service market present situation analysis, by reading a large number of literature, the concept and types of service market after the car is defined, the automobile service market after the analysis of the status of the are reviewed, including foreign automobile after service market present situation analysis and after our country automobile service market present situation analysis.The third chapter network era the developing mode of automobile after service market analysis, including the characteristics of the network era automobile after service market; Automobile service market after the traditional management mode;Network era automobile after service market development model, combined with network management pattern and online sales model(B2B, B2 C mode, comments on net, ctrip pattern).Chapter iv automobile after service market innovation model in network era, the domestic automobile after service market opportunities are analyzed, including automotive financial services market opportunities, automobile insurance services market opportunities, vehicle maintenance and repair services market opportunities,used-car market opportunity, automatic car driving technology businesses, customer relationship management services business.The fifth chapter is a car is superior after service market of project practice,including car is superior project is introduced, the market feasibility analysis,competitor analysis and comparison, analysis of business strategy, investment recovery,capital demand plan, organization and personnel management, risk management eight aspects.