| International power engineering is one of the main businesses that Chinese enterprises"going global".In recent years,the domestic power projects and power grid engineering facilities continue to improve.After the long-term rapid growth of the power engineering market,it will face the reversal of the growth slowdown and the shrinking market space.The overcapacity problem in the power industry will become even more prominent.Therefore,Power engineering enterprises seeking market opportunities in overseas markets to speed up the process of going out and actively expand international business.Meanwhile,the international environment for "going global" is very complicated.China's power companies need to conduct a comprehensive and systematic study on the "going global”market environment so as to cope with the new pattern of changes in the international power engineering market,so as to clarify the opportunities for enterprises in overseas markets,and determine the strategy.First of all,this article analyzes the trend of power generation and the change trend of power structure types in the current six regional markets by analyzing the data of power installed capacity and power generation in various regions of the world.At the same time,according to the data of ENR in recent years,in the performance of various regional markets and key projects to sort out the analysis.Secondly,according to the characteristics of international power engineering,this paper proposes a PESTR model to analyze the international power engineering market and provides a theoretical framework model for the enterprise to analyze the market.At the same time,the paper analyzes the three major regions:"The Belt and Road" Africa and Latin America.According to the change of the international electricity market situation,analyze the changing trend of regional market in power engineering market from the five influencing factors of policy,economy,society,technology and resources,and provide basis for power enterprises to identify the contracted market environment.According to the two-step opportunity analysis method and index system,at the first step,the countries along the Belt and Road were ranked comprehensively,India,The Republic of Uzbekistan and Vietnam were selected among the top countries for comparative analysis in the second phase,and comparative analysis was made on the environment of the competition environment,policies and laws and the market scale of enterprises in India,Uzbekistan and Vietnam in China.Determine the entry opportunities for Chinese enterprises.Finally,in response to the new changes in the international electricity market and the demand of the country market,the strategy for Chinese enterprises to enter the overseas market is provided so that Chinese enterprises can explore overseas opportunities,optimize their decisions and enhance their capabilities.The opening up of the international power engineering market is a pressing issue for many Chinese enterprises.This study mainly analyzes the new pattern of the international power engineering market,analyzes the regional market and the country market from multiple perspectives by means of quantitative and qualitative analysis,and provides the basis for Chinese enterprises to identify overseas opportunities and carry out international power projects.And the theoretical methods of the analysis and research also have some reference to the role of enterprises. |
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