Research On Business Strategic Reorganization Of Wu Chan Yuan Tong Automotive Group Co., Ltd

To meet with the less profit of automobile sales, the dealers of automobileindustry find that potential profits of automobile service is the new growth points.This paper analysis the macro-environment of automobile industry, the industry andmanage environment, the group growth according to the Zhejiang materials industryyuantong automobile group.About the macro-environment of automobile industrypart, this paper analyzed the political and legal factors, economic factors,social-cultural factors. For the industry and manage environment, we analyzed theautomotive industry life cycle, the service of automotive industry life cycle and fivemodel analysis.Depend on the analysis of property resources, capabilities, we used the SWOTmodel to know the opportunities and threats, advantages and disadvantages of thegroup. And then, we should grasp the advantages and opportunities, and turn threatsinto opportunities, turn disadvantages into advantages to achieve the group’s overallstrategic goals and sustainable development.The next part, we put forward the group development strategy and businessrestructuring. In the business restructuring and detailed goals: we should buildthe service of automotive act as the group’s core competitiveness; build thebrand, area and service triad management system. Also, the paper adjust themodel of administrate and organization framework. We hope through this paper,the other automobile dealers will get references and experiences in the theoryand strategy field.