Research On The Business Strategies Of Service Companies In Wuhan’s Automobile Aftermarket

From 2009 to 2013 China’s vehicle parc for civil use had grown at an astonishing rate.It cheers up both individuals and companies for business opportunities contained therein, and many are ready to embark on the venture. However, quite a number of insiders report that both to satisfy customers and to gain profit in the automotive aftermarket are not as easy as one may have imagined. Wuhan, a metropolitan in Central China, has also in the past decade experienced a fast growth in its vehicle parc. From released news reports and surveys, many service companies in its automotive aftermarket also do not turn nice profits. Given its unique location in China, citizens’ economic conditions and many other factors, Wuhan’s automotive aftermarket has grown its own ways. With these in mind, any effort to study the market and produce constructive proposals might have its theoretical and practical value.In the thesis Wuhan is selected as a sample, and by referring to census and surveys, the author studied the automotive aftermarket and summed up its features. Also, strategies to build up business advantages by both foreign and domestic pioneering companies in the field were investigated on the basis of related journal articles, papers and online research. To develop the thesis, growth of a service company cherishing a healthy and longer life is divided into four stages and corresponding strategies are discussed with knowledge and theories from marketing, management, economics and business strategies as supporting elements. Besides, the author prescribed fundamental strategies for a company’s growth and several tiny strategies unique to the local market. Three types of strategies make up the strategy mix for a service company. The work is expected to benefit service companies in China’s automotive aftermarket working hard to grow.