Research On Development Strategy Of Fuxin Mining Group Co., Ltd

With the development of the industrialization, the reformation and open policy make the economy develop quickly, so the provision of the mining resources is hard to satisfy the need of the economy, the speed of the depositing can’t keep up with the consumption speed, and it is becoming drastically, so the development of the resource-type company is more important than everFuxin Mining Group Co.,Ltd is a resource-extracting enterprise which developed from coal mining industry and has a mining history of nearly 100 years and it is the base of energy sources of northeast of china. Still the early foundation, laggard ethnics and the decrease of the sources available brought up fairly big problems, and how a mining company which is facing new market environment and competitive situations to survive and develop.In this paper, taking Fuxin Mining Group Co.,Ltd as the research object,we do something like this: ① firstly it analyzes systemically the external environment of the company based on politics, law, economy, social culture, technology, etc.②at the same time,It also analyzes the production, finance, organization, HR structure of the company, and based on the above, it uses the method of SWOT, confirming the advantages, disadvantages, opportunities and threats of the company.③based on those factors, it puts forward the strategy of the enterprise, that is S Coal Enterprises should rely on the mining industry, and build itself into large and strong trans-district, trans-industry and trans-system of ownership group company, ④then based on the execution of the development strategy of S Coal Enterprises, the paper demonstrates execution scheme and advice.