Study On Development Strategy Of Huozhou Coal Group

The enterprise strategy management is the soul for the sustainable development of an enterprise and the strategy and plan for the enterprise to seek an lasting development path.With the intense market competition, the enterprise will meet various difficulties. How to formulate the developmental strategy correctly will relate the development direction and the future of the enterprise. Huozhou coal electricity group as a large-scale coal enterprise in Shanxi Province, in order to maintain an impregnable position in the future, will have to conduct the developmental strategy research, and work out healthy strategic measures for the sustainable development of the enterprise.The paper first has carried on the summary to the present international and domestic coal development situation. And then through analyses of Huozhou coal electricity group's present industrial structure, property management condition, and human resources'condition, etc. pointed out the Huozhou coal electricity group's existing problems.The paper has analyzed the interior, and the exterior influences on the development of Huozhou coal electricity group, including the macroscopic environment of coal industry, the coal market environment, the coal resources condition, main competitors'conditions, by means of the SWOT analyses, presented the challenges and opportunities as well as the superiority and the inferiority which the Huozhou coal electricity group faces. The paper has determined the Huozhou coal electricity group's future strategic localization and the strategic plan. It has formulated the strategic implementation safeguard measures to ensure the implementation of development strategies.