Product Strategy Of Wuhai City In Western Coal Chemical Co., Ltd. Coal Tar

The transformation of resource-based city is a major issue facing many Midwestern city, long-term since, as a basis for energy and important raw material supply, made outstanding contribution of resource-based city in China’s economic and social development. However, due to the lack of overall planning and resource attenuation, the city has accumulated many contradictions and problems in the development process, main is in imbalance of economic structure, the development of alternative industries lack of power, serious destruction of ecological environment. Increase the city of resources especially support the depletion of resources city sustainable development, as soon as possible to establish systems and mechanisms conducive to sustainable development of resources city, is the guarantee the supply of energy resources, an important measure to maintain the sustained and healthy development of the national economy. In60typical resource-based city, including the coal resource type city31, of which Wuhai city in.Coal tar is an important chemical raw materials, through the deep processing of its, can get light, dephenolized carbolic oil, industrial naphthalene, modified bitumen and dozens of very useful products, its products are widely used in dyes, resins, pesticide, pharmaceutical and other industries, has a high application value and the economic value. Through the deep processing of coal tar, coal tar can not only make the economic added value greatly, but also can avoid the coal tar on the environment caused by pollution.In order to better the subject analysis, strategic choice in this paper from the current situation, the western city of Wuhai Coal Chemical Industry Co., Ltd. the advantage, disadvantage to the company the next step in the development of, respectively, to examine, from the analysis of the external environment and internal business environment, in order to verify the feasibility of the western coal investment in the construction of coal tar deep processing project strategic decision, and this development strategy for scientific and rational arrangement.