The Reserch On Development Strategy Of GY Company

In the background of global economic integration, the competition between domestic enterprises grows increasingly fierce. It makes strengthening strategic management becoming an important way for modern enterprise to seek survival and development. Enterprise strategy decides an enterprise's position and living condition in market environment. A clear and scientific development strategy is an important premise to ensure the normal development of enterprises.GY Company is an subsidiary survival enterprises of Liaohe Oil Field. GY Company's development depends on Liaohe petroleum industry in a long time, without the demand to participate in market competition. It only pays attention to the completion of production tasks and immediate interests, and ignores the long-term development strategy. But with the further deepening of state-owned enterprise's reform, once the survival relationship cut, the survival enterprises will have to be fully exposed to market. Facing complex and changeful market environment, it becomes the key of the key to the development in next stage for GY Compay to think about, how to seize opportunity and resolve the crisis to seek a way of survival and development in market economy. Therefore, this paper's starting point is development strategy problem of GY Company during this new period.The paper mainly uses the integrated analysis and research methods of theory and practice. Based on the deep analysis of GY company's external industry environment and internal conditions, the paper uses SWOT Analysis method to identify the opportunities and threats, advantages and disadvantages, then uses the comprehensive analysis method to rationally analyze and mutually match various factors, analyzes and evaluates each strategic option, decides the company's ultimate development strategy object and orientation, and puts forward specific proposal, strategy implement scheme and supporting measures.