Research On The Development Strategy Of XS Haerbin Company

With the change of China's economic development situation,There have been obvious changes in the supply and demand of the real estate market in China due to the influence of the national macro policy environment.The concentration of the industry is gradually increased,the profit space is further compressed,and the competition in the industry is becoming more intense.It accelerated the arrival of the transition period of real estate market adjustment.The competition in the real estate market has become more mature and into a deeper stage of competition.In the new period,integration and transformation have gradually become the trend.Traditional real estate enterprises will actively explore the transformation to characteristic and compound real estate along the path of "real estate".Therefore,the company must keep up with the development trend of the industry,adjust the development strategy,improve the competitive position of the company,realize the sustainable and healthy development of the company.How to realize the great development of XS company in the increasingly fierce market competition is an important issue that the company needs to think about and solve urgently at present.On the basis of reviews the research results of domestic and foreign enterprise development strategies.This paper analyzes the political,economic,social and technical macro environment of XS Harbin Company.and analyzes the industry environment and internal resources of the company according to the recent development of real estate enterprises.Then using SWOT matrix to summarize the advantages and disadvantages,as well as the opportunities and threats faced by the company,and then put forward the strategic objectives and overall development strategy of the company.Finally,according to the overall development strategy,this paper puts forward the guarantee measures for the implementation of the strategy of XS Harbin Company.Specifically,Adjust and optimize the organizational structure of the company,increase the reserve of land resources,expand financing channels,strengthen brand building,improve the incentive mechanism of the company,strengthen the construction of corporateculture,establish enterprise alliance and cooperation,and so on.