Research On The Competitive Strategy Dalian MINCO Technology Engineering Co., LTD

Dalian MINCO Technology Engineering Co., LTD is a company engaged in electrical automation system integrators. In recent years, with the increasingly fierce competition in the industry, the company’s main business has been stagnant for three consecutive years. In order to respond to the complicated market, MINCO decided to adopt the corporate strategy of market diversification strategy, competitive strategy and research for different business areas. The paper proceed from the angle of strategic management to study the current situation of the company. Analysis of its own characteristics and problems, then formulate feasible competitive strategy and make the optimal choice, finally some suggestions are provided for the competitive strategy of risk control.The papers on the definition of strategic management and the analysis of several kinds of methods were summarized, from the political, economic and technology three sides facing MINCO analyze the macro environment, industry competition environment to make use of porter five model analysis; The company’s main business of MINCO using Boston matrix analysis; For MINCO’s internal resources and capacity, mainly from the human resources, finance, corporate culture and a few aspects such as the main business comprehensive ability of the enterprise is analyzed, and then respectively lists the company’s internal, external factor evaluation matrix, based on the SWOT analysis matrix to analyze several competitive strategy and choice.Through the above analysis, internal advantages outweigh the disadvantages, the external threat is greater than the opportunity. MINCO combining its own situation, thus draw the conclusion:according to different forms of business, adopt different strategies. Specific content is:according to Class A customer orders use cost leading strategy; Orders for Class B customer use differentiation strategy; Type for Class C customer orders made centralization strategy. Paper based on the research of the Ming company competition strategy, the next step for the enterprise operation provides both theoretical basis, and the actual content of operation method. Finally, according to the different strategy combinations, respectively to study the risk control scheme, provides the guarantee of stable operation for the enterprise.