Research On Evolution Of Co-opetition Relationship Among Niche Overlap Enterprises In High-tech Service Innovation Network

High-tech service innovation is a process of competition and cooperation for every participant in an open system, a technical innovation model of integrative development of high-tech and modern service management and has a complex network organization form. Networked high-tech service is a technology diffusion network formed by high-tech service participants, in which the high-tech service participants associating, cooperating, and competing with each other. The intangibility of service and the interactivity and dynamics of network members 'relationship in high-tech service innovation bring frequent communications and complex coopetition relationship into the members. Service industry cluster, especially high-tech service innovation network, is more dependent on the coopetition relationship among the enterprises in the network and on the coopetition resulted advantages of cost saving, technology spillover and approaching global level to achieve upgraded network. It is an important content to study the coopetition relationship and strategy evolution among the members of the high-tech service innovation network, especially the enterprises in a significant theory and a practice topic both of which integrating high-tech service industry, innovation management and platform strategy.Based on existing studies, we have analyzed the connotations and features of high-tech service innovation network, defined the niche overlap enterprise in the network and analyzed the niche evolution and coopetition strategy conversion of the platform enterprise. Then, we put forward the evolution mechanism on the coopetition strategy of the platform enterprise in the high-tech service innovation network; the evolution mechanism comprising follows: the enterprise niche coordinately evolving with the coopetition strategy, evolution dynamic, and evolution cycle and phase. On the basis of the mechanism, we have established model group of the coopetition strategy and made simulated analysis on the model. At last, we verified the theoretical reasoning and model by taking Google Inc. as an empirical study object.The results of the study indicate that the high-tech service innovation network, as an open system, contains many members of inhomogeneity and niche overlap. The inhomogeneity and the niche overlap of the members coexist in the network. Fragmented and homogenized operation and development result in fierce competition and more complex coopetition relationship. The niche evolution of an enterprise collaborates with the coopetition evolution among the enterprises. During the niche evolution of the niche overlap enterprises, the development goal, motivation and resource requirement of the enterprises are different due to the influence of the niche growth phase, causing that the interaction among the enterprises is in a dynamic change. Coopetition strategy converting can well balance value creation and value capture through changing the degree of competitio n and cooperation so as to meet value requirements in different phases of enterprises niche evolution. In a time featured by “platform is king” and “ecology is king”, niche overlap enterprises need to deliver value, adopt suitable coopetition strategy acco rding to their key positions in the network so as to construct and rewrite the rule of value co-creation and value sharing in the whole enterprise ecosystem.