The Research On Network Marketing Strategy Of Suier Trade Limited Company

With the increasing of social consumption, fast moving consumer goods industry competition is fierce and fierce. Underwear as a branch in the field of fast moving consumer goods industry, has played a more and more important position it in the market and become one of the most promising development object. With er trade co., LTD. As a focus on underwear product research and development, production and sales of high-tech enterprises, in view of the long-term use of chemical fiber underwear market in China, cause a harm to women's situation, adopt a series of natural green raw materials, in the design, price, raw materials to win consumers, sales outlets throughout six continents around the world, but there are also product awareness is not high, marketing system is not perfect, the promotion method is single, direct sales model time-consuming, customer service is not mature.With the company's marketing present situation, this paper first analysis and then points out that along with the trading company in the network marketing aspects main problems of insufficient understanding of network marketing, price is taobao slightly higher in the same industry, the lack of network marketing professionals, promotion is not much, lack of effective performance evaluation of network marketing. Secondly, combining with the characteristics of products, focus on the external environment of the network marketing and political, economic and social factors are analyzed. Based on information technology, political factors, social fa ctors, market factors analysis, can improve the company's own development needs, strengthen the competitiveness in the underwear industry, and with the company's internal environment and external enterprise environment were developed, with the strength of the development of network marketing. Again, to follow our company network marketing continue to SWOT analysis, identify with the trading company's marketing management target and system, establish the website main target audience, late for the website con struction and promotion and operation. On this basis, the design with the trade company network marketing strategy, design the network marketing system optimization strategy, promotion strategy and network marketing 4 p strategy. Finally, the discussion with the trade company network marketing strategy implementation.Based on with our company network marketing strategy research and analysis, formulation of can effect of network marketing strategy, thus with the company's influence and core competitiveness, increase revenue, reduce the marketing investment. This study for guidance, the company has the vital significance to develop the network marketing practice.