The Analysis Of Internet Marketing Strategies Of Chinese Commercial Banks

With entry into the WTO, China's financial market is opening up to foreign competitors. The customers of Internet banking now have more choices of different banks. Banking information is now much more transparent than in the past, with more individualized services and the appearance of innovated business. In order to safeguard the continuity and profitability of Internet banking in the future, we need to retain our present customer, while adding new ones.However, market can increase the efficiency of financial service and build credibility among customers. Based on customer-oriented theory, it will promote the development of Internet banking and also satisfy the demand of customers. In this paper, we hope that, based on marketing theory, Internet banking with latest information technology can reach the purpose of operation and development by using the association of marketing strategies and satisfying the requirements of targeted customers.This paper puts emphasis on the analysis of marketing strategies and tries to build an efficient association of marketing strategies for the development of Intemet banking by using the experiences of foreign Internet banking.