Research On The Development Strategy For Guangdong Chengji Project Company

With the accelerating of globalization and urbanization, more and more advanced foreign project management companies pour into domestic market, which intense the competition in current market. In addition, Mainland enterprises have exposed a lot of their own problems. In order to achieve the sustainable development in such fierce market, the Chengji project company, have to clear goals and develop strategies to meet the goals.The paper analyzes he external factors of the Chengji company, such as the political, economic, social, technical environment and the inner competition of the industry. Then the research summarize the opportunities and challenges the Chengji company faced. Via internal factors analysis in the company's product structure, human resources management, marketing ability, and the financial situation and project development, Chengji company's competitive advantages and disadvantages are point out. Meanwhile, Performing a SWOT analysis, this essay make an development strategies, and then the Chengji company's strategic objectives implementation plan are formed, which guarantee the strategic plan is implemented smoothly.This paper discuss completely the development strategy and the stratey implementation of Chengji project company, analyzed the current situation, identify their development strategies. Via this research, hoping this research could make considerable development of Chengji company, moreover, have guidance and reference significance for small and medium scale project company.