Research On The Development Strategy Of Guangdong Qingyuan Water Industry Company

Guangdong Qingyuan Water Industry Co.,Ltd.was established in May 2012.As a first-class wholly state-owned enterprise in Qingyuan City.Under the guidance of the Qingyuan government and the State-owned Assets Supervision and Administration Commission,it has undertaken more than 20 municipalities with a high sense of responsibility.The investment and construction of the people's livelihood project has initially completed the task of treating the black and odorous waters assigned by the government,and has finished the largest waterworks in Qingyuan city-Jiangnan Waterworks,which guaranteed water demand of Qingyuan city.At the same time,with the development of the past 8 years,the assets of Guangdong Qingyuan Water Industry Co.,Ltd.has increased from 100 million yuan to 2.85 billion yuan,and the income from 0 to 240 million yuan last year.The company continues to grow and expand its business scope.The role of the financing platform has been transformed into a physical enterprise and has become a better performer in the state-owned assets system.However,in the development process,the company also has many problems.Its main Source of income is not various and too dependent on resource business.The revenue of River sand Company accounts for more than 80%of the company's total revenue.Other businesses are not too good and not very competitive in the market temporarily.Even the waterworks company and water factory which have the characteristics of monopoly naturally have not yet played their role as a point of profit growth due to the privatization of water supply in the city many years ago.River sand business is greatly affected by government policies.If government policy changes and the business income will be greatly affected.If the company has no other reliable source of income,it is highly likely that the company's income will not support expenditure,then the company may not survive.Therefore,this article will discuss how Guangdong Qingyuan Water Industry Co.,Ltd.,to achieve sustainable development of enterprises under the above situation,to formulate development strategies combined with existing policies and market situation.First of all,this paper explains the background and significance of this study,based on the general principles and policies of state-owned enterprise reform and ecological civilization construction,combined with the preliminary plan of Qingyuan state-owned enterprise reform and the general situation of the development of Guangdong Qingyuan Water Industry Co.,Ltd.Next,based on the relevant theories of strategic management,this paper expounds the research methods and contents,specifically introduces the development process and current situation of the company,explains the components and brief situation of the company,and discusses the development needs of the enterprise in the context of the reform of state-owned enterprises.Secondly,this paper expounds the problems faced by the development of Guangdong Qingyuan Water Industry Co.,Ltd.,and analyzes the causes of the problems from the perspective of the company itself.Then,this paper analyzes the external macro environment,external industrial environment and internal environment faced by the enterprise,and uses SWOT analysis to analyze the advantages and disadvantages of the above content,and believes that the situation faced by the company is:opportunities are greater than threats,advantages are better than disadvantages.Therefore,based on the results of SWOT analysis,this paper makes clear what the development strategy of Guangdong Qingyuan Water Industry Co.,Ltd.is aimed at,and puts forward the strategic choice with diversification strategy as the main strategy,technology innovation and sustainable development strategy as the auxiliary,and formulates the implementation plan in response to the strategic choice.Finally,according to the strategic implementation plan,it proposes to actively strive for government support,take into account the long-term and short-term development needs,and lay a solid foundation for the company's development goals,such as capital and talent security.Therefore,in the face of the requirements of state-owned enterprise reform and ecological civilization construction,Guangdong Qingyuan Water Industry Co.,Ltd.should formulate a strategy suitable for the development of the enterprise,make full use of all resources,and realize the sustainable development of the enterprise.