On Development Strategy Of Nuclear Enginnering Glean Energy Co.,Ltd

As a clean and efficient new energy, nuclear power has been recognized widely and used all over the world. It is China's major strategic measure to develop nuclear power so that to meet China's power demand,optimize energy structure, secure energy safety and promote sustainable economic development. It is also an efficient measure to reduce environmental pollution and achieve economic,ecological and harmonious development and complies with the usage of the world energy trend. As a result, Chinese government steps up on energy structure adjustment,including the development of clean energy, such as nuclear energy. The development strategy of nuclear power is making the transition from moderate development to proactive development.It is of great importance for Nuclear Engineering Clean Energy Co.,Ltd(NECE), the wholly-owned subsidiary of China Nuclear Engineering Group Corporation(CNEC) to grab the opportunity, avoid risk, and further clarify development strategy, increase core competitiveness as well as ?acceletate sustainable development with the guidance of CNEC.The thesis takes NECE as the research subject, using the theory of Enterprise Strategic Management, PEST analysis, Five-Forces Model,SWOT analysis and the research on the company's development status,external environment and internal resources, to find out the opportunities and threats that the company is facing with, as well as the internal advantages and disadvantages. Based on that, the company's development strategic position has been clarified, which is strengthen one goal, set up one platform, focus on one major business, explore two major markets and facilitate three adjustments. As a result, NECE should adopt a strategic combination with SO Strategy as the main and complemented by WO Strategy, ST Strategy and WT Strategy. A three-layer strategy on company's development has been set up. In the company level it is integrated strategy, strategic alliance, diversified strategy and international strategy. On business level it is near-term strategy(before 2015), mid-term strategy(2016-2020), and long-term strategy(after 2020). In management level it is production strategy, technological R&D strategy, human resource strategy and financial management strategy. Moreover, the study is made specifically on the following seven aspects, including strengthening strategic cooperation, financial management, information construction,enterprise culture, etc, which is to clarify supporting measures and provide theoretical basis for the company's mid-and-long term development strategy as well as 13 th five-year plan.