The Relationship Of College Students' Bullet-screen Using Motivation,Immersion And Loneliness

Web2.0 network technology has brought innovation which has made the information even more diversified.Social video interaction by which users can express immediately has become a new trend.Audience no longer watch the video silently and actively participate to communicate in the aspect of video making and content.Using content as carrier,one can express himself instantly.Released dense bullet-screen has make a sight of “netizen carnival”,therefore,bullet-screen video,out of traditional mode of video carrier,has attracted lots of teenager audience.In this paper,we review the newest domestic research about the comment on bullet-screen and bullet-screen video,we take college students,the bullet-screen user,as the subject of this study,our target is to realize the group feature of the students who are using bullet-screen,the using behavior and the immersion and get aware of the relationship between them and the feeling of loneliness caused by watching bullet-screen..The following conclusions are drawn from questionnaire survey and the ethnographic field research:(1)Women are more willing to open the bullet-screen while watching videos,most are undergraduate students.(2)The college students are more likely to turn on the barrage when watching videos such as variety shows,teleplays,movies,network game live and so on.(3)Most of the college students are generally short period bullet-screen users,traditional video website has more users than professional bullet-screen website.(4)The motivation of using the function of bullet-screen can be displayed in the following order: entertaining motivation,information-getting motivation,instant-expressing motivation,accompanying motivation,interacting motivation,belonging motivation.(5)The college student users' bullet-screen us behavior are significantly and positively correlated with users engaged,both in using frequency and involvement.(6)The college student users' bullet-screen using behavior is significant negative correlated with loneliness,both in using frequency and involvement(7)Comment on video college student users' immersion is significant negative correlation with loneliness,the more immersion,the lower loneliness.