A Study About The Interactive Behaviors Of Mobile Live Video

The year 2016 is known as the booming year of the mobile live video,Live streaming video is not a recent phenomenon.When mobile internet era comes,it becomes the current fashion.This phenomenon has aroused the enthusiastic discussions,marketing researchers,scholars are looking into this part,but most of the research are confined to the commercial perspective,much of this field is still unexplored.There are many different opinion about the mobile live video,some of them talks about the advantage about it,and others think the mobile live video will fade away.so,In this paper,I want to focus on the interactive behaviors of mobile live video,finding its characteristic,and seeing this issue objectively.We will discuss the development and definition of mobile live video,and classfied the interactive behaviors.This paper focused on the platform of mobile live video,combined with the analyses of yingke and douyu,which offering interactive function to users,and then using interaction ritual chain theory to analyzes the process of interactive behavior.At last,I concluded an pattern diagram of interactive beheavior.Combined with the theory of circumstance,the paper discussed the characteristic of interactive environment,interactive practice,interactive behaviors,at last,the paper look forward the interactive rules of mobile video live development and the concrete development suggestions.The paper aiming at the interactive behavior of the mobile live video,combined with the interaction ritual chain theory,forming an pattern diagram,so we can clearly know something about this issue.We will explore several interactive behavior,in case to offering other streaming video some advisory opinion.