| With the diversification of media expression forms and Internet interconnection,publishing knowledge service is also facing the network transformation in the new media era.The connection between knowledge and network gradually transitions from knowledge payment to the second half,and enters the era of economic knowledge service.Popular science theme is a typical and important link in the process of transferring traditional knowledge publishing to we-media knowledge publishing,and it is also a key knowledge theme that develops rapidly under the influence of the epidemic era.Meanwhile,as a new social service platform in the era of social media,Weibo has the characteristics of high participation,fast propagation and strong impact.Therefore,considering the actual development background,Combined with these two characteristics,this paper selects the popular science we media of Weibo platform 18 as the research object,and the selection of the research object is based on the principles of comprehensive science,comparative and operational,and follows the empirical research path to evaluate and analyze the influence of popular science we-media of Weibo platform,in order to provide practical development guidance for the development of popular science we-media and the transformation of the publishing industry.This paper mainly adopts a combination of quantitative and qualitative research methods.Firstly,through literature research method,it analyzes the research status and details specific concepts of key words such as knowledge service,popular science we-media and account influence,clarifies the development process of the main objects involved in this research from the theoretical level,and lays a theoretical foundation for the next empirical research.Secondly,the principal component analysis method and cluster analysis method are used to conduct research on 18 microblog popular science we-media.After reading the selection and analysis of influence indicators by other scholars,the reliability and validity test is carried out according to the actual collected microblog data,and six original collection indicators are finally determined.That is,the number of releases,the number of original releases,the number of topics,the number of forwarded,the number of comments,and the number of likes within the statistical cycle.By extracting the principal components,two key impact factors,namely content generation factor and interactive exposure factor,were established.Then,cluster analysis was carried out to divide 18 popular science we-media into five categories.They are the overall leading type,the interactive exposure leading type,the content generation leading type,the interactive exposure backward type and the overall backward type.The development advantages and deficiencies of each popular science we media are analyzed from a specific level,So that they can learn from the empirical research results to improve the development direction.Finally,based on the above research results.Construction from knowledge.The operation characteristics of popular science we-media with high influence are analyzed from the three aspects of knowledge ecology and knowledge synthesis,and the development strategy of popular science we-media with influence provided by knowledge service is discussed from the characteristics,which provides an important reference path for the overall development of popular science transformation. |
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