The Research On The Popularity Of New Generation Of Internet Celebrities From The Perspective Of Big Data

At the very first beginning of the development of China's Internet,the online celebrity have emerged,from now there have been nearly 20 years of history.The change of the media has brought about the transformation of the Internet's celebrities.In the transformation from one generation to next generation,the online celebrities have undergone qualitative changes,and the “internet star” has also become “online celebrity”.After the second generation of Internet Celebrity has experienced a low period,the new generation of Internet Celebrity 3.0 version is again active in front of the audience with a brand new attitude.In 2016,it was the first year of the Internet Celebrity,and the search volume of online celebrity has reached 34,264,558 times throughout the entire year,which has a strong vitality.As the development of Internet technology has given birth to the arrival of the information age,there is an amount of information about online celebrity,which ranges from a few thousand to a million within a day.For the observation of the cyber-red phenomenon,the traditional statistical methods appear to be stretched.In the face of billions of information,only big data can be statistical in its entirety.The new generation of internet celebrity is growing fast and powerful,and it is flooded in the entire network ecology overnight.From Weibo?WeChat to the Meipai and live broadcast,internet celebrity has become a spiritual stimulant for people's fragmentation of time in daily life,and has talked about resources after the meal.This article is an analysis of the reasons for the resurgence of the new generation of internet celebrity overnight.Compared with the previous generations of Internet Celebrity,the new generation of Internet celebrity has undergone earth-shaking changes in its dissemination,media,and content.This article will use the big data means to capture related information data from four aspects of the internet celebrity's core dissemination,the internet celebrity's content production,the fans of the internet celebrity and the media's reporting context,it shows through the data news visualization chart to visualize these four aspects of the data.Then interpret the potential characteristics of Internet celebrity from the overall data.The combination data with theory could be explain the potential characteristics of Internet celebrity from the directions of three research field in Journalism,Sociology,and Psychology.It is found from the following four aspects: the dissemination of internet celebrity,the production of internet celebrity's content,the fans,and the media reporting context to figure out the reason why the new generation internet celebrity is so hot.