Research On The Communication Power Of Wechat Official Accounts Of Sichuanese Tibetan Party Media

Mass Media has been recognized as one of the most important tools to help promote social homogenizing and national identity,and this effect is crucially vital in Chinese Tibetan Areas.With the popularity of WeChat increasing yearly,a continuously growing number of WeChat Official Account subscribers have significantly prove that WeChat Official Account has now become an effective yet efficient method to approach to general public.Many Sichuan-Tibetan Media for Party Affairs have registered their own WeChat Official Accounts,but how well are many of them operating? Do they produce content that is genuinely appealing to subscribers? Nevertheless,would they really contribute a lot to help homogenize Tibetan people?This study adopts the Analytical Hierarchy Process to establish an applicable and functional communication power indicates system for WeChat Official Accounts of Sichuan-Tibetan Media for Party Affairs,via which a more intuitive result can be given to help instruct media organizations and improve their operating quality.