Research On The Current Situation And Development Strategy Of Short Video News In News Client

With the popularization of Mobile Internet terminal and the rapid development of communication technology,media outlets have launched their own news clients to quickly occupy the market,mobile news clients are developing well,and their market is maturing day by day,the news client of the portal represented by Tencent News,the aggregative news client represented by today's headlines,and the traditional media news client represented by the People's Daily has formed a positive competitive situation.With the coming of the media fusion era,in the increasingly intense competition of mobile news clients,it is urgent for news clients to make special blocks to meet users' needs and gain competitive advantage.Short video news is one of the ways that news clients can create the best content for their branded columns.In an effort to grab users and increase the stickiness of their users,news clients have set up short-video columns to quickly capture the market,and Xinhua has even launched special ultrashort video news client,Xinhua 15 seconds.At the moment,people are more receptive to short video news in news clients,when news events occur,the audience expects news stories to be presented in short video,to present the news in an objective and realistic way.Short video news has continued to heat up,while the short video news columns on news clients and the short video news stories are not all the same.Some news clients have problems in the production and distribution of short video news,it has influenced the continuous develop ment of short video news in news clients.This article aims at the current news client short video news development situation to make a comparatively comprehensive analysis.In the second chapter,the necessity of developing short-video news service in news client is put forward in Chapter 2.The third chapter analyzes the short video column settings,video updates and video columns ofdifferent types of news clients,especially traditional media news clients,and their comparison with the video column on their official website.The Fourth Chapter puts forward the existing problems of news client short video news service based on the research in Chapter 3.The fifth chapter starts with the three aspects of news client strategic positioning,news production and news dissemination,and puts forward some suggestions for the development strategy of News Service.