The Research Of The Application Of New Media Technology In Contamporary Fashion Communication

With so many features and benefits like convenient and quick in use,extensive and rich in contents,having open and interactive platforms and so on,new media has been accepted by more and more groups,even is fanatically sought after.New media is irreversibly changing the people's modes of information dissemination,lifestyle and thoughts.Which appears and is popularized rapidly,thus influencing the development of varies of fields and making a great difference of contemporary fashion communication.Meanwhile,it is a new kind of media that supported by new technology system.We should fully understand the changes brought by technology,master the technical features of new media and apply it in the future development of fashion communication.The thesis crosses three disciplines of Communication,New Media Technology and Fashion Brand.On the basis of demarcating the research category of the key words,it has firstly explored the rich connotation of fashion communication in the Communication.Then,take the indivisible relationship between the fashion communication and visual communication into account,the author chose three new media technologies that have important influence on the form of visual information dissemination as its references to simply analyze the application of new media technology in contemporary fashion communication.Besides,the author summarized the current dilemmas arose frequently in the process of using new media technologies and finally came up with solutions in three aspects of communication mode,media technology and communication content.