Research On The Digital Publishing Practice Of ZhiHu

Because of the development of Internet technology and new media terminals,some changes have taken place in the content and the forms of digital publishing.The rapid growth of We-Media and the social networks make the content of digital publishing more popular and more fragmented.The different kinds of mobile intelligent terminals extend the presentations of the digital publishing,which also bring more convenient reading experience.In this background,the digital publishing of the zhihu make efforts to pull together the high quality content of the online community.They have already gained much revenue from launching mobile applications and a series of digital books,which they get some revenue.Then digital publishing of zhihu forms its own profit model.It becomes a highlight of the digital publishing market.Based on the digital publishing practice of zhihu,this graduation thesis discusses the phenomenon in deeper angles.Besides the introduction,this paper consists of six chapters.The first chapter introduces the zhihu and the digital publishing of zhihu,reviewing and combing its development process.The second chapter analyses the production process,the production subjects and the characteristics of the content.The third chapter introduces the routes and the effects of transmissions.In the fourth chapter,the paper analyses the audience from the location,status,role,mentality and the demand.The fifth chapter analyses the profit model,and looks forward to its future.The sixth chapter summarizes the enlightments with the current developing trends such as the knowledge economy,the social production,the social reading,the deep reading and the shallow reading.The digital publishing of zhihu puts the social production,the multi-path transmissions and the social reading into its practice.It has two profit models,one is based on the product transactions,the other is based on service.The profit model which based on the product transactions is the main profit source.Affected by the shallow reading and the deep reading,the digital publishing of zhihu enriches the content and the forms.These products enrich the digital publishing market.At the same time,the communication effects are put into these chapters such as the general situation,the routes of transmissions,the audience group and the profit model.Knowledge economy has become an indispensable part for China to become a powerful innovative country from a normal manufacturing country.The digital publishing must bear the responsibility of knowledge creation and transmission.In these areas,digital publishing of zhihu is a good representative.