"Super IP":Individual Survival Of Media Practitioners

"It was the best of times,it was the worst of times." It is most appropriate to borrow the phrase from "A Tale of Two Cities" in Charles Dickens to describe the Internet age in which we live.The development of technology has brought people a variety of unimaginable changes,the most intuitive change is the media industry's facelift.The development of media technology has brought unprecedented experience to people's daily life.First,every Internet user has become an audience that can freely express and share.The connection between the recipient and the sender is no longer a relationship that is directly linked to and directly communicated,but capable of real-time interaction.The Internet has replaced the clock as a new metaphor for this era.On the one hand,it separates people from each other and becomes an independent individual.On the other hand,it establishes a more viscous connection between these individuals than ever before.Users have more power than ever,and as we have been exploring changes at the user level,the reader's attention needs to be brought up to the agenda.The purpose of this article is to explore how media practitioners continue to disseminate information from the traditional media.organizations in today's individualized context.The cases we are looking for are mostly media people who have been detached from the traditional media.After leaving the traditional media,they continue to disseminate information as individuals or as teams and are active in the user's field of vision.In a time when the Internet has activated individuals and the tendency for individualization has become more evident,the paper proposes that as a translator from "organized individuals" to "super-IPs",they are more closely connected with users.In this paper,a more detailed study of the case of "Super IP" is carried out.As an awakening of individual consciousness,they try to present a sequential relationship that is both coincidence and embedding.A more comprehensive "news communicators image."At the level of de-embedding,the preachers disengage from the traditional media organizations and continue to disseminate their own ideals.However,these communications have a strong journalism professionalism and are subject to institutional constraints,they spread their emotions and content to impress users Achieve close contact and interaction with users.Institutional constraints and personal feelings are characteristics of these "super IPs" that continue to spread their content.However,not all those who are offline can not succeed in the transition.They can hardly find their ideal pursuit in the framework of traditional media organizations.However,after leaving,they are still subject to much controversy,sometimes they face the collapse of their images,etc.Negative impact,which is related to the pursuit of their individual larger.This is the level of struggle.In the complex embedded level,this article provides a more successful and social integration cases,but this is only a groping.The economic mode of "small but beautiful",the values of "glamorous personality" and the establishment of the trust mechanism between individuals are all the attempts and explorations of various media people who want to embed into this society,This kind of connection is maintained through the establishment of new business models so that we can see some light.Judging from the above three levels of analysis,the translator obviously can see the strengthening of individual power and obligation after distinguishing itself from the traditional media organizations,and the distinctive individual tag is obviously presented.However,what is still necessary is As professionalism still exists in them,objective,real and so on have been strengthened.By discussing "Super IP" as a new type of preacher,this paper analyzes the change of the identity of the translator in the current era and the initiative of the passive to the self-control in the individual organization.On the other hand,Behind see as individual users and technology for the transmission of the various restrictions and traction.