Research On The Professional Literacy Of News Communicators In The Age Of Big Data

Since the20th century, computer technology has been fully penetrated into the daily lifeof human beings, the amount of information showing a geometric growth,"informationexplosion" has become a key word of our times, human society entered a new "era of bigdata". Agricultural, commercial, health care industry have already begun to use the originalproduction activity data for change. As an important part of information industry, newscommunications industry takes the function of accessing to and transmitting information, andnaturally is influenced and impacted by the era of big data, especially the news content, newscarrier, news communicators, news production mode, etc, to be serious impacted.News communicators can be seen as an important participant of news disseminationactivities. It’s professional quality will directly affect the quality of the news communication,and relates whether the news propagation activities can be carried out actively and effectively.Professional literacy is an important part of professional quality, and should be changed alongwith the development of technology and the progress of the times. In case of big data hasbecome the social trend, it is necessary for the news communicators to timely adjust theirprofessionalism to meet the development of the era of big data requirements and the needs ofthe news propagation activities. With the new media environment analysis of the Big Dataera, the author proposes a news communicator professional quality components, includingthe Internet thinking, data awareness, charts awareness, technology awareness, on-demandpublishing awareness and prediction consciousness of news, forming multi-angle, wide range,deep structure.In order to deepen the understanding of the people on this issue, especially on the Sohunet "Number" column on the fields of data analysis news works. Sohu net "Number" columnin the domestic media is an early start to adapt to the era of big data, it trys to data of Internetmedia.“Search the facts deeply, to experience the pleasure of information visualization”.Since2011, it has published more than300data journalism. By the author for therepresentative work of in-depth analysis, it is not difficult to find these work have some shortages, such as lack source of data path, inadequate data analysis, poor interactive,presented in full use of official and social media grab the data, good distinction between "datavisualization" and "Data News ", while adding interactive of data news recommendations, toimprove the professional quality of news communicators from these areas.The paper analyses the news communicators, news media, news education, in the viewof news communicators’ professional quality of the ascension path. As well as the basic roleof journalism education, enhance media literacy education and news communicators’self-betterment, many aspects are tried to shift under the joint efforts of many traditional newscommunicators professionalism, to be adapted for the big data under the catalyst of opensociety development, the data can be used effectively by the news communicators and to beserved to the audience.