The Study Of The <Homeland> Magazine Disseminating The Urban Culture Of Fujian

Along with the rapid economic,social development and increased urbanization,the new "City Life Magazine" becomes an important carrier to disseminate the culture and features of the city.As a local city life magazine with distinctive features,the<Homeland>regards "to explore the city we live in”as its slogan,and has been making a multi-faceted exploration of the urban culture of Fujian in 11 years.Writer selects the<Homeland>,including 127 magazines(from the 2005-12 to 2016-8),as total samples for study.Combining qualitative and quantitative methods,focusing on the relevant articles online and offline activities,the writer pays the most of attention on the modes of transmission and the outcome of this magazine to disseminate the urban culture of Fujian.Based on the research data,the writer use the theory of communication,especially the theory of culture communication to analyze.Thus,it finds that the<Homeland>confirms rationality of theory in practice in a certain degree,though it has shortcomings.Therefore,the writer puts forward four suggestions according to the research to hope that the magazine can have a better development in the future of disseminating the urban culture of Fujian...