Study On The Development Strategies Of Audiobooks In The Mobile Internet Age

Audiobooks is the fastest growing business in the publication field.European and American developed countries' audiobooks market is relatively mature,but the development of audio books in China is still in its infancy,audiobooks market is unregulated,there are many problems such as the copyright chaos,profit model is not mature.This paper adopts literature research,SWOT analysis,PEST analysis,chart analysis and other research methods,defining the concept of audio books,expounds the types and features of the audio books as well as the characteristics of the era of mobile Internet audience,analysis the existing problems in the development of audio books and disadvantages,puts forward the accurate positioning market segment,rich product types,the innovation profit model and expand distribution channels such as development strategy,in order to provide reference for the development of Audiobooks.