Study On Audiobooks Developing Situation, Problems And Strategys In Mobile Internet Era

Recent years, The popularity of the Internet and the rapid development of communication technology makes great changes have taken place in people's reading style.Network reading online user scale rise year by year, the Internet and mobile reading market prosperity and promote the rise of the audiobook. " Listening books" the new way of reading overturn the habit of reading since the ancient times with the eyes, the liberation in the fast pace of modern life pressure tired eyes, picked up fragmented time, help people to fully meet the demand of the modern people's reading.Audiobooks its own unique advantages quickly lead a listening trend, become an effective complement of traditional paper reading and t the e-book, will promote the national's reading, increase the rate of effective reading play an important role.In the mobile internet era, The advantage of audio books more obvious,Liberating eyes, enlarge readers crowd, make full use of fragments of time, sparking interest in "reading" and other traditional reading incomparable advantages. Audio books is no longer the exclusive right of the blind people, the elderly, and other special groups, and become the rigid demand of mobile Internet era.But due to the audio books in China starts late, the market mechanism, the legal norms and so on various aspects is not enough mature, whether in audiobooks, editor of the production, distribution channels or copyright protection has a big gap with developed countries.In order to analyze our country current situation of the development of audio books and root causes deeply, and in this paper, the integrated use of literature research, questionnaire survey and other research methods, through online questionnaires in the form of the empirical survey of 223 respondents.Based on user behavior of the real and reliable data, based on the statistical analysis of data from further, find the current our country audiobooks in terms of quality, channel system and the industrial chain, etc., there is a problem to be solved.But it has a broad market prospect at the same time, mainly reflected in:First, Introduced series of regulations and provides policy support for the development of audio books; Second, The progress of digital technology provides technical support for the development of audio books; Third, Huge user community is the foundation for the development of audio books.Therefore, on the basis of the integration user comments and Suggestions put forward relative feasible strategy, namely, improve product quality, speed up technology upgrading, improve the profit pattern, strengthen copyright protection in four aspects, in order to audiobooks toward the direction of the healthy and orderly development.