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The Health Of The Elderly Communication Effects Of Chengdu

Posted on:2013-10-09Degree:MasterType:Thesis
Country:ChinaCandidate:F LiFull Text:PDF
GTID:2268330398976012Subject:Communication
Abstract/Summary:PDF Full Text Request
With the growing aging trends, constantly updated media digital technology, an aging population and social information of these two processes are cross, how to improve the life of older media digital technology, the growing popularity of contemporary society, let The technical development of marginalized groups, they become a target of efforts to explore in this article. Elderly Chengdu research using questionnaires, analysis Chengdu elderly access to health information dissemination channels and sources, dissemination of content and appeals as the independent variable, on the health of the elderly dissemination of results of Chengdu Finally, the spread of factors that affect the health of the elderly dissemination of results and some suggestions.The paper is divided into five sections discussed the dissemination of results on the health of the elderly, as follows:The first part of the Introduction:defining research questions, including how to strengthen the health of the elderly dissemination aging status quo and their health concerns and the information society, also describes the significance of the study and literature review.The second part of the theory retrospective:the basis of discussion on the concept of health communication to discuss the influencing factors and the spread of the level in the history of the development of the communication effects and health communication effects.Part III:Empirical Study design and hypothesis put forward:the establishment of the health of the elderly dissemination of results of empirical research framework and define the dependent variable and the independent variables of the elderly health communication, and for variable research hypotheses, including the sources of information and dissemination effect, the dissemination of content and dissemination of results, appeals, and dissemination of results.Part IV:Statistical analysis:First, analysis of samples, including gender, educational level, economic status, living conditions, occupations and common disorders; followed by health information contact habits of the elderly in Chengdu, the last of the sources and dissemination effect, the dissemination of content and dissemination of results and appeals and dissemination of results, the correlation coefficient.Part V:Conclusion and discussion:conclusions and discussion in two parts, the first part focuses on the health of the elderly dissemination of results of two assumptions; second part focuses on an assumption of the elderly health communication effects discussed in two parts mainly around the sources, dissemination of content and appeals commenced on propagation effects in the elderly.
Keywords/Search Tags:Chengdu elderly, health dissemination of results, sources, dissemination ofcontent, appeals
PDF Full Text Request
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